From: MillionaireMatch.com <CustomerService@MillionaireMatch.com>
To: {$usr_email}
Subject: You Have Email At MillionaireMatch.com

Hi {$usr_f_name}!

One of our members like your profile and has been trying to contact you. 
To help other member reach you, please become a member of our site.
 
Becoming a member costs only $29.95 a month and you can access all our 
services.

Regards,
Customer Service Dept.
MillionaireMatch.com